SEO is an acronym for "search engine optimization" or "search engine optimizer." Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation.

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SEO Tips. To optimize your whole site for search engines, you’ll need to follow these basic tips: 1. Make the website about one thing. It can be about other stuff, too, but choose one primary topic that is most essential to your message. This step is important, so you may want to do a little keyword research before choosing a topic. 2.

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What is Search Engine Optimization (SEO)? SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. seo encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

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Another excellent guide is Google’s “Search Engine Optimization Starter Guide.” This is a free PDF download that covers basic tips that Google provides to its own employees on how to get listed.