Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as "natural", "organic", or "earned" results.In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results …

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Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine …

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Search Marketing encompasses: SEO: Earning traffic through unpaid or free listings; SEM: Buying traffic through paid search listings; Originally called “search engine marketing,” the shorter …

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